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In today’s world it’s hard to find a cost effective and simple way to build you company name and/or brand. Advertising does some of the heavy lifting, and you can do direct mail but, nothing compares to being associated with professionals and a TV show. Look how Ty Pennington and Carter Oosterhouse has helped make Home Improvement industry and just how many people watch “how-to” shows. They’re the hottest and becoming the most watched shows on television.
There’s shows on woodwork, outdoor landscaping, $1000 remodel’s, hundred thousand dollor make-overs, but there’s nothing that really shows what’s possible and the artistry on working with concrete.
Dave Cronk (crete) “Everything Concrete” © Show. Is the only show that focuses on the concrete artisans, products and creativity in the use of concrete materials for various building, home décor and decorative use's. The industry knows what’s possible, but the outside audience does not know just what is possible in concrete. Dave Cronk is the spokesperson for the concrete industry.
The Dave Cronk “Everything Concrete” © show is a 30 minute ‘how-to’ show targeting the homeowner and ‘do-it-yourselfer’, along with the contractor/builder audience. Current network interests in the show are: DIY/HGTV and Discovery networks.
The show episodes will also be aired and archived on-line at www.davecronk.com and on various video placements on YouTube, Yahoo, and industry related websites. Gaining a larger audience for your company image, and building on your brand identity.
Projected audience is >2.25 million viewers per month, based on distributions and network statistics. (+/- 10%) 1
Projected value for this viewer-ship and distribution/on-air viewer-ship is >$30,000 per episode 2
By comparison, for the equal amount of brand identity/recognition a company would have to spend over $12,000 per week to have the similar brand awareness as the Entry Level Two Sponsorship level. This opportunity is huge for any company wanting to build or expand their brand, product, or company image to a broader audience.
Like any new show, the early adopters will reap the greater benefits and as you’ll see in this Sponsorship package that we’ve have additional methods that only help further your brand and message.
1 Neilson and Arbitron ratings 2007.
2 Based on Scipts/Howard and Discovery Network Neilson and Arbitron ratings. Not including projected Internet links or audience.
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